| International Retail Marketing Contributor(s): Moore, Christopher (Author), Bruce, Margaret (Author), Birtwistle, Grete (Author) |
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ISBN: 1138171085 ISBN-13: 9781138171084 Publisher: Routledge OUR PRICE: $227.70 Product Type: Hardcover - Other Formats Published: October 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - Multilevel |
| Dewey: 658.84 |
| Physical Information: (1.49 lbs) 280 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus. |