| Strategic Analysis: Processes and Tools Contributor(s): Beretta Zanoni, Andrea (Author) |
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ISBN: 1138203092 ISBN-13: 9781138203099 Publisher: Routledge OUR PRICE: $65.50 Product Type: Paperback - Other Formats Published: July 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Strategic Planning - Business & Economics | Decision Making & Problem Solving - Business & Economics | Organizational Behavior |
| Dewey: 658.401 |
| Physical Information: 0.32" H x 5.98" W x 9.02" (0.46 lbs) 136 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects. Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis. |