| Contemporary Radio Programming Strategies Contributor(s): Macfarland, David T. (Author) |
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ISBN: 1138215457 ISBN-13: 9781138215450 Publisher: Routledge OUR PRICE: $178.20 Product Type: Hardcover - Other Formats Published: September 2016 |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies |
| Series: Routledge Library Editions: Radio |
| Physical Information: 211 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?' |
