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Mediawriting: Print, Broadcast, and Public Relations
Contributor(s): Whitaker, W. Richard (Author), Smith, Ronald D. (Author), Ramsey, Janet E. (Author)
ISBN: 1138341770     ISBN-13: 9781138341777
Publisher: Routledge
OUR PRICE:   $190.00  
Product Type: Hardcover - Other Formats
Published: March 2019
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Language Arts & Disciplines | Journalism
- Language Arts & Disciplines | Communication Studies
Dewey: 808.066
LCCN: 2018044640
Physical Information: 402 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful How To boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are:

  • A re-written Chapter 13, Writing and Reporting in the New New Media, with updates to how social media is used today

  • Expanded chapters on print reporting methods and the Associated Press Stylebook

  • Updates to Chapters 5 and 6, Legal Considerations in Media Writing, and Ethical Decisions in Writing and Reporting, discuss recent court cases and current ethical issues

  • Explanatory How To boxes that help readers understand and retain main themes

  • Illustrative It Happened to Me vignettes from the authors' professional experiences

  • Discussion questions and exercises at the end of every chapter

Designed to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.