The Routledge Companion to Nonprofit Marketing Contributor(s): Sargeant, Adrian (Editor), Wymer Jr, Walter (Editor) |
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ISBN: 1138385840 ISBN-13: 9781138385849 Publisher: Routledge OUR PRICE: $60.79 Product Type: Paperback - Other Formats Published: August 2018 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General |
Dewey: 658.8 |
Physical Information: 1" H x 6.8" W x 9.4" (1.65 lbs) 434 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research. An introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. The book then explores in-depth the latest thinking in each of the most important nonprofit arenas, including:
Containing real-world examples and case study material throughout, The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy. |