| The Idea Agent: The Handbook on Creative Processes Contributor(s): Michanek, Jonas (Author), Breiler, Andréas (Author) |
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ISBN: 1138423807 ISBN-13: 9781138423800 Publisher: Routledge OUR PRICE: $228.00 Product Type: Hardcover - Other Formats Published: July 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Entrepreneurship - Design | Product - Business & Economics | Development - General |
| Dewey: 658.409 |
| Physical Information: (0.79 lbs) 196 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator. |