Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004) Contributor(s): Adab, Beverly (Author), Valdes, Cristina (Author) |
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ISBN: 1138437468 ISBN-13: 9781138437463 Publisher: Routledge OUR PRICE: $237.60 Product Type: Hardcover - Other Formats Published: July 2017 |
Additional Information |
BISAC Categories: - Language Arts & Disciplines | Linguistics - General |
Dewey: 418 |
Physical Information: 222 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre. Not much, on the other hand, has been written within translation studies about the complexities involved in the transfer of an advertising message. |