| The Illustrated Guide to the Content Analysis Research Project Contributor(s): Swann, Patricia (Author) |
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ISBN: 1138605123 ISBN-13: 9781138605121 Publisher: Routledge OUR PRICE: $46.54 Product Type: Paperback - Other Formats Published: July 2020 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies - Business & Economics | Public Relations - Social Science | Methodology |
| Dewey: 302.230 |
| LCCN: 2020003508 |
| Physical Information: 0.32" H x 8.25" W x 11" (0.78 lbs) 140 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students' most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level. |