| The Routledge Companion to Critical Marketing Contributor(s): Tadajewski, Mark (Editor), Higgins, Matthew (Editor), Denegri-Knott, Janice (Editor) |
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ISBN: 1138641405 ISBN-13: 9781138641402 Publisher: Routledge OUR PRICE: $277.20 Product Type: Hardcover - Other Formats Published: October 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| LCCN: 2018020828 |
| Series: Routledge Companions in Business, Management and Accounting |
| Physical Information: 1.3" H x 7" W x 9.8" (2.20 lbs) 512 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally. |