The Psychology of Influence: Theory, research and practice Contributor(s): Pligt, Joop Van Der (Author), Vliek, Michael (Author) |
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ISBN: 1138655392 ISBN-13: 9781138655393 Publisher: Routledge OUR PRICE: $60.79 Product Type: Paperback - Other Formats Published: October 2016 |
Additional Information |
BISAC Categories: - Psychology | Social Psychology - Business & Economics | Consumer Behavior - General - Psychology | Applied Psychology |
Dewey: 153.852 |
LCCN: 2016013467 |
Physical Information: 0.6" H x 6.8" W x 9.6" (1.00 lbs) 250 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:
Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management. |