Student Workbook to Accompany Crisis Communications: A Casebook Approach Contributor(s): Fearn_banks, Kathleen (Author), Fearn-Banks, Kathleen (Author) |
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ISBN: 1138688975 ISBN-13: 9781138688971 Publisher: Routledge OUR PRICE: $52.20 Product Type: Paperback - Other Formats Published: August 2016 |
Additional Information |
BISAC Categories: - Language Arts & Disciplines | Communication Studies |
Physical Information: 0.24" H x 8.25" W x 11" (0.62 lbs) 114 pages |
Descriptions, Reviews, Etc. |
Publisher Description: No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners. |