| Marketing in the 21st Century: Concepts, Challenges and Imperatives Contributor(s): Kyambalesa, Henry (Author) |
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ISBN: 1138707724 ISBN-13: 9781138707726 Publisher: Routledge OUR PRICE: $103.95 Product Type: Hardcover - Other Formats Published: November 2017 |
| Additional Information |
| BISAC Categories: - Social Science | Sociology - General |
| Physical Information: (1.36 lbs) 336 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out. |
