Marketing Organization Development: A How-To Guide for Od Consultants Contributor(s): Rothwell, William J. (Author), Park, Jong Gyu (Author), Lee, Jae Young (Author) |
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ISBN: 1138721107 ISBN-13: 9781138721104 Publisher: Productivity Press OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: March 2017 |
Additional Information |
BISAC Categories: - Business & Economics | Consulting - Business & Economics | Production & Operations Management - Business & Economics | Management Science |
Physical Information: 0.7" H x 7.1" W x 10.1" (1.32 lbs) 202 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. Marketing Organization Development: A How-To Guide for OD Consultants focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book meets not only unique OD consultants' needs by reflecting the philosophical background of OD and unique marketing challenges but the needs of Human Resource Development (HRD) managers' need who are interested in promoting or selling their change interventions within their organizations. This comprehensive book:
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