| The Early Advertising Scene (RLE Marketing) Contributor(s): Leachman, Harden B. (Author) |
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ISBN: 1138787299 ISBN-13: 9781138787292 Publisher: Routledge OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: September 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
| Dewey: 659.1 |
| Series: Routledge Library Editions: Marketing |
| Physical Information: 0.7" H x 6.1" W x 9.3" (1.05 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising. |
