Masters of Advertising Copy (RLE Marketing) Contributor(s): Frederick, J. George (Editor) |
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ISBN: 1138791148 ISBN-13: 9781138791145 Publisher: Routledge OUR PRICE: $161.50 Product Type: Hardcover - Other Formats Published: August 2014 |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - Research - Business & Economics | Reference - General |
Dewey: 659.1 |
Series: Routledge Library Editions: Marketing |
Physical Information: 1.1" H x 6.2" W x 9.1" (1.50 lbs) 398 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility. |