| Routledge Library Editions: Consumer Behaviour Contributor(s): Various (Author) |
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ISBN: 1138792764 ISBN-13: 9781138792760 Publisher: Routledge OUR PRICE: $445.50 Product Type: Other - Other Formats Published: December 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Organizational Behavior - Business & Economics | Marketing - Research - Business & Economics | Organizational Development |
| Dewey: 658.834 |
| Series: Routledge Library Editions: Consumer Behaviour |
| Descriptions, Reviews, Etc. |
| Publisher Description: Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies. |
