| Competitive Marketing: A Strategic Approach Contributor(s): O'Shaughnessy, John (Author) |
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ISBN: 113879287X ISBN-13: 9781138792876 Publisher: Routledge OUR PRICE: $371.25 Product Type: Hardcover - Other Formats Published: September 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Series: Routledge Library Editions: Marketing |
| Physical Information: 1.8" H x 7.5" W x 9.8" (3.35 lbs) 766 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. |
