| Adding Value (RLE Marketing): Brands and Marketing in Food and Drink Contributor(s): Jones, Geoffrey G. (Editor), Morgan, Nicholas J. (Editor) |
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ISBN: 1138793663 ISBN-13: 9781138793668 Publisher: Routledge OUR PRICE: $152.00 Product Type: Hardcover - Other Formats Published: September 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Technology & Engineering | Food Science - General |
| Dewey: 658.827 |
| Series: Routledge Library Editions: Marketing |
| Physical Information: 1.1" H x 6.2" W x 9.1" (1.55 lbs) 368 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. |