| Public Relations in the Nonprofit Sector: Theory and Practice Contributor(s): Waters, Richard D. (Editor) |
|
 |
ISBN: 1138795089 ISBN-13: 9781138795082 Publisher: Routledge OUR PRICE: $228.00 Product Type: Hardcover - Other Formats Published: December 2014 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies - Business & Economics | Public Relations - Business & Economics | Marketing - General |
| Dewey: 659.288 |
| LCCN: 2014045190 |
| Series: Routledge Research in Public Relations |
| Physical Information: 1" H x 6.2" W x 9" (1.40 lbs) 342 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |