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This book explores the activities of the local Muslim Brotherhood in Jordan. It examines how the Brotherhood, working to establish an alternative social, political and moral order through a network of Islamic institutions, made a huge contribution to the transformation of Jordanian society. It reveals, however, that the Brotherhood's involvement in the economic realm, in Islamic financial activities, led it to engage with the neo-liberal approach to the economy, with the result that the Islamic social institutions created by the Brotherhood, such as charities, lost their importance in favour of profit-oriented activities owned by leading Islamist individuals. The book thereby demonstrates the hybridisation of Islamism, and argues that Islamism is not an abstract set of beliefs, but rather a collection of historically constructed practices. The book also illustrates how globalisation is profoundly influencing culture and society in the Arab world, though modified by the adoption of an Islamic framework.