Social Influence and Consumer Behavior Contributor(s): Howard, Daniel (Editor), Kirmani, Amna (Editor), Rajagopal, Priyali (Editor) |
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ISBN: 113884487X ISBN-13: 9781138844872 Publisher: Psychology Press OUR PRICE: $52.20 Product Type: Paperback Published: December 2014 |
Additional Information |
BISAC Categories: - Psychology | Social Psychology - Social Science | Sociology - General |
Dewey: 302.13 |
Physical Information: 0.33" H x 7.44" W x 9.69" (0.63 lbs) 150 pages |
Descriptions, Reviews, Etc. |
Publisher Description: A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons. The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key insights include:
The papers in this volume offer a rich assortment of research ideas which will prove valuable in furthering theoretical development in the social influence-consumer behavior area. This book will be of interest to consumer researchers and psychologists engaged in active empirical or conceptual work. It was originally published as a special issue of the journal Social Influence. |