The Power of Information Networks: New Directions for Agenda Setting Contributor(s): Guo, Lei (Editor), McCombs, Maxwell (Editor) |
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ISBN: 1138847747 ISBN-13: 9781138847743 Publisher: Routledge OUR PRICE: $180.50 Product Type: Hardcover - Other Formats Published: December 2015 |
Additional Information |
BISAC Categories: - Political Science | Reference - Social Science | Media Studies |
Dewey: 302.23 |
LCCN: 2015026473 |
Series: Routledge Studies in Global Information, Politics and Societ |
Physical Information: 0.63" H x 6" W x 9" (1.12 lbs) 254 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects. |