Marketing Destinations and Venues for Conferences, Conventions and Business Events Contributor(s): Rogers, Tony (Author), Davidson, Rob (Author) |
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ISBN: 1138852155 ISBN-13: 9781138852150 Publisher: Routledge OUR PRICE: $78.84 Product Type: Paperback - Other Formats Published: November 2015 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Hospitality, Travel & Tourism - Business & Economics | Management - General |
Dewey: 647.969 |
LCCN: 2015021517 |
Series: Events Management |
Physical Information: 0.6" H x 7.4" W x 9.6" (1.45 lbs) 312 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include:
Accessible, global and informative, this is essential reading for all future business event and conference managers. |