| On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans Contributor(s): Feng, Xiuwen (Author) |
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ISBN: 1138852317 ISBN-13: 9781138852310 Publisher: Routledge OUR PRICE: $218.50 Product Type: Hardcover - Other Formats Published: July 2016 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies - Language Arts & Disciplines | Translating & Interpreting - Language Arts & Disciplines | Linguistics - General |
| Dewey: 418.036 |
| LCCN: 2015042633 |
| Series: China Perspectives |
| Physical Information: 0.6" H x 6.4" W x 9.2" (0.95 lbs) 170 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book. |
