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International Public Relations: Perspectives from deeply divided societies
Contributor(s): Somerville, Ian (Editor), Hargie, Owen (Editor), Taylor, Maureen (Editor)
ISBN: 1138860131     ISBN-13: 9781138860131
Publisher: Routledge
OUR PRICE:   $171.00  
Product Type: Hardcover - Other Formats
Published: August 2016
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Language Arts & Disciplines | Communication Studies
- Political Science | International Relations - General
Dewey: 659.293
LCCN: 2016010186
Series: Routledge New Directions in Public Relations & Communication
Physical Information: 0.8" H x 6.1" W x 9.1" (1.15 lbs) 282 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted.

Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society.

Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies.

With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook