| Brands and Brand Management: Contemporary Research Perspectives Contributor(s): Loken, Barbara (Editor), Ahluwalia, Rohini (Editor) |
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ISBN: 1138882704 ISBN-13: 9781138882706 Publisher: Psychology Press OUR PRICE: $60.79 Product Type: Paperback - Other Formats Published: August 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Psychology | Industrial & Organizational Psychology |
| Dewey: 658.827 |
| Series: Marketing and Consumer Psychology |
| Physical Information: 0.8" H x 5.9" W x 8.9" (1.05 lbs) 344 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands. |