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Sport Entrepreneurship and Innovation
Contributor(s): Ratten, Vanessa (Editor), Ferreira, Joćo J. (Editor)
ISBN: 1138941735     ISBN-13: 9781138941731
Publisher: Routledge
OUR PRICE:   $199.50  
Product Type: Hardcover - Other Formats
Published: December 2016
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Entrepreneurship
- Sports & Recreation | Business Aspects
- Business & Economics | Economics - General
Dewey: 796.069
LCCN: 2016026464
Physical Information: 264 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.

The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.