Political Marketing: Strategic 'Campaign Culture' Contributor(s): Gouliamos, Kostas (Editor), Theocharous, Antonis (Editor), Newman, Bruce I. (Editor) |
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ISBN: 1138943053 ISBN-13: 9781138943056 Publisher: Routledge OUR PRICE: $49.39 Product Type: Paperback - Other Formats Published: August 2015 |
Additional Information |
BISAC Categories: - Political Science | Political Process - General - Business & Economics | Marketing - General |
Dewey: 324.7 |
Physical Information: 0.71" H x 5.98" W x 9.02" (1.00 lbs) 326 pages |
Descriptions, Reviews, Etc. |
Publisher Description: A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge - sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and 'campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing. |