Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics Contributor(s): Marsh, Charles (Author) |
|
![]() |
ISBN: 1138944203 ISBN-13: 9781138944206 Publisher: Routledge OUR PRICE: $161.50 Product Type: Hardcover - Other Formats Published: April 2017 |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations - Language Arts & Disciplines | Communication Studies - Language Arts & Disciplines | Rhetoric |
Dewey: 659.201 |
LCCN: 2016046506 |
Series: Routledge New Directions in Public Relations & Communication |
Physical Information: 0.75" H x 6.14" W x 9.21" (1.33 lbs) 304 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Modern approaches to public relations cluster into three camps along a continuum:
Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics. |