Girlhood on Disney Channel: Branding, Celebrity, and Femininity Contributor(s): Blue, Morgan Genevieve (Author) |
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ISBN: 1138947989 ISBN-13: 9781138947986 Publisher: Routledge OUR PRICE: $190.00 Product Type: Hardcover - Other Formats Published: March 2017 |
Additional Information |
BISAC Categories: - Social Science | Media Studies - Social Science | Popular Culture - Social Science | Women's Studies |
Dewey: 384.550 |
LCCN: 2016044953 |
Series: Routledge Advances in Television Studies |
Physical Information: 0.56" H x 6" W x 9" (1.07 lbs) 224 pages |
Themes: - Sex & Gender - Feminine |
Descriptions, Reviews, Etc. |
Publisher Description: Since the early 2000s, Disney Channel has been dominated by original live-action programming popular among tween girls. The shows' successes rely not only on their popularity among girl audiences, but also on the development of star personae by girl performers, such as Raven-Symon , Miley Cyrus, and Selena Gomez. In addition, these programs and their performers have spawned lucrative media and merchandising franchises for the Walt Disney Company. This book includes analyses of this Disney Channel programming, as well as Disney corporate reports and executive statements, together with Disney Channel stars' performances, promotional appearances, media production, philanthropic efforts, and entrepreneurism. Analyzing these texts, performances, activities, and personae, it considers the ways in which they reproduce celebrity, visibility, and feminine performativity as central to successful twenty-first century girlhood. |