| On the Marketisation and Marketing of Higher Education Contributor(s): Lowrie, Anthony (Editor), Hemsley-Brown, Jane (Editor) |
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ISBN: 1138953482 ISBN-13: 9781138953482 Publisher: Routledge OUR PRICE: $35.14 Product Type: Paperback - Other Formats Published: July 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Education - Business & Economics | Marketing - General - Education | Higher |
| Dewey: 378 |
| Physical Information: 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research, Directors of Programs and faculty, as well as those who work in departments of marketing within higher education institutions, recognise the increasing utility of marketing what they have to offer. Our purpose in this research based book on higher education marketing is to bring to the diversity of these publics a more sophisticated way of thinking about, and methods for, marketing higher education. This book was originally published as a special issue of the Journal of Marketing Management. |
