Competitive Marketing (RLE Marketing): A Strategic Approach Contributor(s): O'Shaughnessy, John (Author) |
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ISBN: 1138971383 ISBN-13: 9781138971387 Publisher: Routledge OUR PRICE: $56.04 Product Type: Paperback - Other Formats Published: November 2015 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General |
Dewey: 658.8 |
Series: Routledge Library Editions: Marketing |
Physical Information: 1.53" H x 7.44" W x 9.69" (2.96 lbs) 766 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. |