Perspectives on Framing Contributor(s): Keren, Gideon (Editor) |
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ISBN: 1138978302 ISBN-13: 9781138978300 Publisher: Psychology Press OUR PRICE: $56.95 Product Type: Paperback - Other Formats Published: November 2015 |
Additional Information |
BISAC Categories: - Psychology | Cognitive Psychology & Cognition - Language Arts & Disciplines | Linguistics - General |
Dewey: 410.19 |
Series: Society for Judgment and Decision Making |
Physical Information: 0.72" H x 5.98" W x 9.02" (1.01 lbs) 344 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways-in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines-psychology, linguistics, marketing, political science, and medical decision making-come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process. |