| Michelin: Michelin Guide, Tweel, Edouard Michelin, Viamichelin, Pierre-Jules Boulanger, Ats Euromaster, Michelin Challenge Biben Contributor(s): Books, LLC (Editor), Books, LLC (Created by) |
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ISBN: 1156131375 ISBN-13: 9781156131374 Publisher: Books LLC OUR PRICE: $20.99 Product Type: Paperback - Other Formats Published: September 2010 * Not available - Not in print at this time * |
| Additional Information |
| Physical Information: 0.32" H x 7.44" W x 9.69" (0.62 lbs) 150 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Chapters: Michelin Guide, Tweel, Edouard Michelin, Viamichelin, Pierre-Jules Boulanger, Ats Euromaster, Michelin Challenge Bibendum, Andre Michelin, Active Wheel, Edouard Michelin, Michel Rollier, Michelin Trx, Pierre Dupasquier, Marius Rossillon, Bfgoodrich. Source: Wikipedia. Pages: 59. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: Michelin (full name: , Euronext: ML) based in Clermont-Ferrand in the Auvergne region of France, is primarily a tyre manufacturer, currently either the world's second-largest or the largest (see below). It is also notable for its Red and Green travel guides, for the Michelin stars that the Red Guide awards to restaurants for their cooking, for its road maps, and for its emblem, the Michelin Man. The tyre manufacturing subsidiary is officially called, "Michelin tyre manufacturing company of France." The company headquarters is in Clermont-Ferrand, 424 km south of Paris, France. In addition to the Michelin brand, it also owns the B.F. Goodrich, Taurus, Kormoran and Uniroyal (except in Australia) tyre brands. Michelin is currently ranked first in the global tyre market, with Bridgestone second, Goodyear third, and Continental and Pirelli fourth and fifth, respectively. Company mascot, Bibendum or "The Michelin Man," is one of the world's oldest trademarks, dating back to 1894. Two brothers, Edouard and Andre Michelin, ran a rubber factory in Clermont-Ferrand, France. One day, a cyclist whose pneumatic tyre needed repair turned up at the factory. The tyre was glued to the rim, and it took over three hours to remove and repair the tyre, which then needed to be left overnight to dry. The next day, Edouard Michelin took the repaired bicycle into the factory yard to test. After only a few hundred metres, the tyre failed. Despite the setback, Edouard was enthusiastic...More: http: //booksllc.net/?id=79732 |
