| The Science of Marketing by Mail Contributor(s): Buckley, Homer J. (Author) |
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ISBN: 1162608145 ISBN-13: 9781162608143 Publisher: Kessinger Publishing OUR PRICE: $24.28 Product Type: Paperback - Other Formats Published: September 2010 |
| Additional Information |
| BISAC Categories: - Literary Collections |
| Physical Information: 0.71" H x 11.02" W x 8.27" (1.70 lbs) 342 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: 1924. Contents: evolution of marketing methods; mail selling plans based on statistics; economic value of truth in marketing by mail; using the mails to make sales; manufacturers who have become merchants by mail selling; opening new territory and increasing sales for jobbers and retailers; how the mails are used to strengthen the hands of the sales force; building the prestige of an institution by mail; financing a mail selling campaign; regulating the market by mail; organized knowledge in mail selling; cash value of mailing lists; relation of publicity to selling by mail; using the mails to keep customers sold; place of mail selling in merchandising. |
