Jack Trout on Strategy Contributor(s): Trout, Jack (Author) |
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ISBN: 1259589625 ISBN-13: 9781259589621 Publisher: McGraw-Hill Companies OUR PRICE: $17.96 Product Type: Paperback - Other Formats Published: April 2015 |
Additional Information |
BISAC Categories: - Business & Economics | Strategic Planning - Business & Economics | Careers - General - Business & Economics | Marketing - General |
Dewey: 658.401 |
Physical Information: 0.38" H x 5" W x 8" (0.40 lbs) 176 pages |
Descriptions, Reviews, Etc. |
Publisher Description: From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Trout on Strategy:
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Contributor Bio(s): Trout, Jack: - Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy. |