| A Reference Guide to Advertising Including Types of Advertising, Criticisms, Regulation, Research, and Related Concepts Such as Visual Communication, Contributor(s): Dantz, Gabrielle (Author) |
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ISBN: 1276166117 ISBN-13: 9781276166119 Publisher: Webster's Digital Services OUR PRICE: $18.68 Product Type: Paperback Published: February 2012 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Reference |
| Physical Information: 0.28" H x 7.44" W x 9.69" (0.54 lbs) 130 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. This book is a brief overview of advertising. It discusses different types of advertising including television advertisement, music in advertising, radio advertisement, online advertising, product placement, and celebrity branding. The book also features criticisms, regulation, and research methods used in the said field. In addition, related concepts such as visual communication, psychological manipulation, communication design, and graphic design are explored. Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. |