| Social Surveys Including Types of Surveys, Methods of Acquiring and Interpreting Information, and Notable Examples Contributor(s): Sing, Patrick (Author) |
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ISBN: 1286831792 ISBN-13: 9781286831793 Publisher: Webster's Digital Services OUR PRICE: $19.58 Product Type: Paperback Published: June 2012 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Social Science |
| Physical Information: 0.35" H x 7.44" W x 9.69" (0.66 lbs) 162 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Survey research is a research method involving the use of questionnaires and/or statistical surveys to gather data about people and their thoughts and behaviours. This method was pioneered in the 1930s and 1940s by sociologist Paul Lazarsfeld. The initial use of the method was to examine the effects of the radio on political opinion formation of the United States. One of its early successes was the development of the theory of two-step flow of communication. The method was foundational for the inception of the Quantitative research tradition in sociology. This book studies survey research including census, interviews, opinion polls, and the Gallup Organization. Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. |