Branded Wayfinding for Destinations Contributor(s): Mayfield, Todd (Author) |
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ISBN: 1329766334 ISBN-13: 9781329766334 Publisher: Lulu.com OUR PRICE: $61.75 Product Type: Paperback Published: December 2015 |
Additional Information |
BISAC Categories: - Reference |
Physical Information: 0.4" H x 8.5" W x 8.5" (0.87 lbs) 154 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Branded wayfinding is an important component of creating a successful destination. While wayfinding connects the dots, branded wayfinding connects people with experiences. It has grown from a simple method of guiding people to places to a way of transforming communities into destinations. The information in this book will enlighten those who consider branded wayfinding for their community, and will serve as a valuable reference to help insure that the right steps are taken toward a highly successful solution. |