| Mindtap for Allen's Launching New Ventures: An Entrepreneurial Approach, 1 Term Printed Access Card Contributor(s): Allen, Kathleen R. (Author) |
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ISBN: 1337919624 ISBN-13: 9781337919623 Publisher: Cengage Learning OUR PRICE: $115.90 Product Type: Open Ebook Published: January 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General |
| Descriptions, Reviews, Etc. |
| Publisher Description: MindTap Management for Allen's Launching New Ventures: An Entrepreneurial Approach, 8th, helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you�ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MindTap content is all new for the 8th edition. Each chapter contains activities written by the author to get you thinking about what you're reading, and applying it. Various types of assessment activities let you know how you're doing, and let you keep track of your progress. |
Contributor Bio(s): Allen, Kathleen R.: - Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books in the field of entrepreneurship and technology commercialization. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two technology-based businesses that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship. |