| Brand Champions: How Superheroes Bring Brands to Life 2011 Edition Contributor(s): Buckingham, I. (Author) |
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ISBN: 134930591X ISBN-13: 9781349305919 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: January 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Direct - Business & Economics | Advertising & Promotion - Business & Economics | Management - General |
| Dewey: 658.827 |
| Physical Information: 0.47" H x 6.14" W x 9.21" (0.70 lbs) 209 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement. |