| Motoring the Future: VW and Toyota Vying for Pole Position 2012 Edition Contributor(s): Wimmer, Engelbert (Author) |
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ISBN: 134933524X ISBN-13: 9781349335244 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: November 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Automobile Industry - Business & Economics | International - Economics - Business & Economics | Production & Operations Management |
| Dewey: 338.762 |
| Physical Information: 0.6" H x 6.14" W x 9.21" (0.90 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future. |