| Football and Management: Comparisons Between Sport and Enterprise 2013 Edition Contributor(s): Soderman, S. (Author) |
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ISBN: 1349351504 ISBN-13: 9781349351503 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Paperback - Other Formats Published: November 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Economics - Business & Economics | Industries - General - Business & Economics | Strategic Planning |
| Dewey: 796.068 |
| Physical Information: 0.68" H x 5.5" W x 8.5" (0.85 lbs) 286 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management. |
