| Sensory Marketing 2009 Edition Contributor(s): Hultén, B. (Author), Broweus, N. (Author), Dijk, M. Van (Author) |
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ISBN: 1349366498 ISBN-13: 9781349366491 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: May 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Advertising & Promotion - Business & Economics | International - Marketing |
| Dewey: 658.8 |
| Physical Information: 0.46" H x 6" W x 9" (0.66 lbs) 183 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. |
