| Shaping China's Global Imagination: Branding Nations at the World Expo 2013 Edition Contributor(s): Wang, J. (Author) |
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ISBN: 1349472360 ISBN-13: 9781349472369 Publisher: Palgrave MacMillan OUR PRICE: $49.49 Product Type: Paperback - Other Formats Published: November 2015 |
| Additional Information |
| BISAC Categories: - Political Science | Comparative Politics - Social Science | Sociology - General - Political Science | Globalization |
| Dewey: 607.345 |
| Series: Palgrave MacMillan Global Public Diplomacy |
| Physical Information: 0.48" H x 5.5" W x 8.5" (0.59 lbs) 210 pages |
| Themes: - Cultural Region - Chinese |
| Descriptions, Reviews, Etc. |
| Publisher Description: A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai. |