| The New Global Marketing Reality Softcover Repri Edition Contributor(s): Brookes, R. (Author), Palmer, R. (Author) |
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ISBN: 1349509795 ISBN-13: 9781349509799 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: January 2004 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Physical Information: 0.69" H x 6" W x 9" (1.00 lbs) 292 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities. |