| Globalization or Regionalization of the American and Asian Car Industry? 2003 Edition Contributor(s): Freyssenet, M. (Editor), Shimizu, K. (Editor), Volpato, G. (Editor) |
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ISBN: 1349510009 ISBN-13: 9781349510009 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Paperback - Other Formats Published: January 2003 |
| Additional Information |
| BISAC Categories: - Transportation | Automotive - General - Business & Economics | International - Economics - Business & Economics | Industries - General |
| Dewey: 338.476 |
| Physical Information: 0.6" H x 6" W x 9" (0.86 lbs) 243 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry. |