| The Sport Business Future Softcover Repri Edition Contributor(s): Smith, A. (Author), Westerbeek, H. (Author) |
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ISBN: 1349511293 ISBN-13: 9781349511297 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: January 2004 |
| Additional Information |
| BISAC Categories: - Sports & Recreation - Business & Economics | Marketing - General - Business & Economics | Management - General |
| Dewey: 796.069 |
| Physical Information: 0.52" H x 6" W x 9" (0.75 lbs) 210 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future, written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future. |