| Marketing Identities Through Language: English and Global Imagery in French Advertising 2006 Edition Contributor(s): Martin, E. (Author) |
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ISBN: 1349526002 ISBN-13: 9781349526000 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Paperback - Other Formats Published: January 2006 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | International - Marketing - Business & Economics | Marketing - General |
| Dewey: 659.109 |
| Physical Information: 0.68" H x 5.5" W x 8.5" (0.85 lbs) 286 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. |
