| Digital Television Strategies: Business Challenges and Opportunities 2003 Edition Contributor(s): Griffiths, A. (Author) |
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ISBN: 134966670X ISBN-13: 9781349666706 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: October 2002 |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Television & Video - Business & Economics | Management - General - Business & Economics | Labor |
| Dewey: 384.554 |
| Physical Information: 0.48" H x 6" W x 9" (0.70 lbs) 196 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change? |